“Passion is energy. Feel the power that comes from focusing on what excites you.”- Oprah Winfrey
Everyone is passionate about something in life; you just have to discover it and then have the courage to turn it into an opportunity. We have heard many inspiring stories about Entrepreneurs and the successful brands they built, and no matter how cliché it sounds most of them turned their passion into a viable business opportunity.
Rahul Aggarwal, the Founder of India’s top gourmet coffee brand Coffeeza, has a similar story, where he turned his love and passion for coffee into a business model aimed at improving the gourmet coffee experience in India.
Rahul completed his higher studies in the United States, at Purdue University and Babson College. Since he was an avid coffee lover, his dorm room in college would be frequently visited by his friends for a good cup of coffee. Even the number-plate of his car spelled the word CAFFEINE; talk about major coffee goals here! He loved visiting nearby cafés daily to sip on his favourite beverage, and it became a part of his daily routine.
After completing his education he returned back to India and joined his family business and whenever his work would take him places, he would travel around the world experiencing the finest coffee and learning about the innovations taking place in the coffee culture, globally
As he spent more time India, he realized that there were no convenient options to enjoy premium barista-style coffee despite its growing demand here. The conventional gourmet coffee experience was all about sipping coffee in a boutique café or buying coffee grounds from a store and using traditional method of roasting, grinding and brewing which is a time consuming affair, even for somebody who is a die-hard coffee lover.
Rahul used to keep up with the latest innovations in the global coffee market, and was intrigued by the capsule and pod technology. So, in 2017, fueled by his entrepreneurial drive and love for coffee, he decided to move apart from the family business to establish his own. His objective was simple, ‘to make it easy for coffee lovers to enjoy gourmet barista-style coffee at home or office by bringing together technology and artisanal coffee’. That’s how Coffeeza came into being.
After reaching out to various coffee-producing companies across the globe, Rahul, partnered with the best coffee roasters in Italy to bring curated gourmet coffee suitable to the Indian palate in the coffee capsule format to India. Each Coffeeza capsule contains 100% freshly roasted ground coffee, sourced from plantations all around the world, which is roasted and blended to perfection by experienced master blenders in Italy and sealed into capsules. The capsule’s unique design keeps the coffee grounds fresh for up to 24 months.
The brands coffee machines are of top quality as well time. They are easy to use and designed to extract coffee at superior 20 bar pressure (similar to cafés). Today, Coffeeza addresses the innate desires of coffee lovers of enjoying great tasting barista-style coffee such as Espresso, Cappuccino, Latte and more, in a matter of seconds, in the comfort of their home or office.
“We, at Coffeeza, are aiming to bring about a culture-shift, we want to change the way coffee lovers prepare and consume great-tasting, premium coffee in India.” – says Rahul Aggarwal.
With a young, inspired and prolific team that focuses on providing exceptional customer service, whilst continuously learning and monitoring the changing consumer demands, Coffeeza is all set to take over India’s gourmet coffee market. As for the future ahead, Rahul is working with his team to make Cravium Gourmet one of the finest F&B companies in the country. With new machines and coffee capsule blends being launched in 2021, and entry into the B2B segment, he aspires to expand the brand to other vicinities in India and the world.
